Calgary. For so long I was tinkering around in my basement, experimenting and starting to get an idea of what sorts of things I was even capable of making. Having no background in jewellery-making, fashion, or anything of the sort, I began trying to create the ideas I had in my head real.
During the Christmas season of 2013, I applied to my first local market and the response was amazing. It’s such a great feeling to know you’re not the only one who’s excited about what you’re doing. It was from that market that I realized maybe I could go on to keep selling my designs.
The creative process. I have a really hard time keeping anything in stock because I’m more excited to design new pieces. Time management is a struggle for me—telling myself to stock my inventory over taking the time to make a one-off piece and see if it turns into a design that will make its way to the website.
To be honest, I’m not really sure what it’s like for a small business owner in another city; I’ve only taken a crack at this here in Calgary. I’d like to think that all cities are beginning to support and to understand how important small buisness are in their communities, no matter the size.
It’s easy to see; there are so many new markets, partnerships and a general acceptance and support of small businesses in the city. Calgary is known for oil and gas. It always has been—and it always will be for many—but I think what is growing is a movement backed by knowledge and the reality that it’s not as stable as it once was. People are exploring other opportunities and becoming more aware of what else this city has to offer.
Pfft, stomping grounds—I’m a dog owning, stay-at-home mom with a small business on the side. Going out for a night is a novelty around here, but I always try something new. I am amazed by how behind I am on the “scene”. That being said, I do try to frequent the local markets and try a new restaurant/cocktail bar every now and then. I am a touch biased and do have strong ties to both NOtaBLE and The Nash when I want an amazing, reliable meal.
Owning a small business is overwhelming. Some days I feel busy all day, yet nothing is completely finished when I hop into bed at night. Like anything, you need a little help from your friends. At 34 years old, I already feel like a dinosaur when it comes to social media. Networking to me is face-to-face, but with everyone’s lack of time these days it is becoming more and more important to combine forces to reach the masses.
I’m fortunate enough to already be in a couple of the local boutiques that I shop at here in Calgary, such as Bamboo Ballroom and 27 Boutique. I also have some plans in the works to collaborate with local metalsmith and jewellery designer, Tribes+Society. I’m hoping to one day work with PARK and bring my designs to the runway.
A lot of my inspiration comes from the wood itself—the colour, grain and workability. I flip through style magazines and lightly keep an eye out for the upcoming fashion trends, but what I make closely relates to my lifestyle. My designs are easy to wear and do not get in the way. My personal style is pretty laid back, and my jewellery helps to bring me up a notch.
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