Sarah: I started my career in jewelry design at the Alberta Diamond Exchange. I designed engagement rings and high-end jewelry, but felt I was missing my chance at exploring my own creative freedom. I decided to move on and design pieces to speak to any girl who has a flare for fashion that could rock her piece(s) out for coffee or late night drinks with girlfriends.
Kristy: I am an entrepreneur and an artist at heart. Before starting this business, I worked as a consultant and had my own diet clinic, while also pursuing a career in photography and art. Overtime, the need to create and own a business grew organically for me. As I was trying to find my “right” fit, I met Sarah and was inspired. We decided to take her vision of everyday wearable fashionable jewelry and create jools & joplin.
Both: The interaction with our clientele. When someone finds the perfect jools & joplin piece(s) and loves it — it lights us up.
Both: The fact that Calgary is still small enough to value those hardworking individuals in small businesses. It still has that small-town vibe, where helping your neighbour is important. Communities, especially communities like Inglewood, do an amazing job of really binding together to support local and small businesses.
Both: It’s interesting really; Calgary has changed so much in the last few years. With the decreased presence of the oil and gas sector, the city and its people have really come together to help support local. People have had to change jobs or create new ones, and I think that we as a community have done a great job of banding together to support these movements such as empowering small businesses to start up, supporting local and giving love to the locals who are working hard in their own communities. It’s inspiring to see.
Sarah: Spruce Meadows! I love going there — the sights, the sounds, the smells and the excitement. My favorite time is when the Masters are on. It feeds my own personal passion in my own show jumping adventure.
Kristy: OH MY GOODNESS…. anywhere that serves amazing food! Some of my favorite restaurants include: The Living Room, Suzette Bistro, Madison’s 1212 and of course NOtabLE down in Montgomery.
Both: Collaborating with other businesses help us grow. It helps us understand our community and othercommunities. We learn how other businesses provide services and products to their clientele. We also love how it can bring people together to create an event that has that community feel, even for just a day, an evening or even for four hours.
Sarah: Again I would have to go back and say Spruce Meadows; my heart just feels so happy there. The horse world inspires me so much, maybe one day jools & joplin will create a show jumping jewelry line.
Kristy: Avenue Magazine! That would be amazing! It would be a job that would combine my love of fashion, art, photography, creativity and collaboration — all the while supporting and speaking to the local community.
Sarah: I am inspired by the wide-open spaces — I sound like a country music song, but I love getting on my horse and open trail riding. It just helps me clear my head and focus on our business; it’s my meditation.
Kristy: I am inspired by creative minds! I love going out and photographing the people and places I love. I have many photography friends and getting together to see what they see through their lenses is one of my favourite things to do. It’s like a collaboration, your eyes are just so much more open when you can see what other people see.
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